XCell Science

Biotech eCommerce & Content Management System

UI/UX Design + Web Development + Analytics


XCell Science is a biotechnology company that sells a range of stem cell technology products for researchers. The company was looking for a complete website redesign and content overhaul along with eCommerce capabilitie to replace a phone ordering process for their products. The team also required an easy way to manage product listings, inventory, pricing, and compliance.


Working with XCell Science's management team, Vital Dynamx was able to:

  • Create an information architecture and taxonomy to organize products and key content.
  • Identify new website features to support a unified sales and marketing direction.
  • Implement a new website design and user experience suited for both desktop and mobile.
  • Develop full eCommerce capabilities to handle product orders and fulfillment.
  • Develop a custom content management system to self manage research papers, products, and services pages.
  • Use best practices to optimize product page designs and lead funnels to maximize online purchases.
  • Set up analytics and define KPIs to monitor and measure customer behavior and purchasing.

Color Palette


Primary Font

Essonnes ( Display Bold, Text Bold, Text Regular )

Secondery Font

Montserrat ( Semibold, Medium, Regular, Light )

Tech Stack

Ruby on Rails 5.5.1
HTML5 | CSS3 | Javascript 1.8.5
MySQL 5.7
Heroku | AWS